RELIANCE Retail Consumer Brands has launched PuricInstaSafe, a unique line of personal hygiene and home disinfection products designed to address the heightened need for health, hygiene and safety among consumers. In the post-COVID world, cleanliness and hygiene have become serious priorities for consumers. They now give great importance to maintaining a healthy lifestyle and following the best hygiene standards. And for ensuring this, they seek a safe, effective and reliable product that could provide all-round protection from illness-causing germs and viruses, without causing any side-effects. PuricInstaSafe offers a complete range of personal hygiene and home disinfection products that effectively address every hygiene need of the consumer. Enriched with natural ingredients such as Neem, Camphor, Turmeric and Active Lime the products carry a unique instant action formula which instantly acts against virus and bacteria. Under the personal hygiene category, Puric has products such as germ protection soaps, handwash, hand sanitisers, shower gel and protection wipes.

 

Under the home disinfection category, the products include disinfectant sprays, multi-purpose disinfectant and antiseptic liquids, vegetable washing liquids and cleaner sprays. Along with the brand proposition of ‘Safe Safai’, Puric products would deliver heightened efficacy which can be experienced instantly across product categories. The integrated Puric launch campaign includes digital, TV and print campaign across India, reiterating the brand promise of ‘Safe Safai’. PuricInstaSafe products are available at all Reliance Smart, Reliance Fresh, Smart Point, Big Bazaar, Easyday Club outlets across India. Special introductory offers are also available on the products. Customers could also order the products on JioMart.com and Netmeds.