Even as the COVID-19 pandemic continues to wreak havoc across the globe, many entrepreneurs are refusing to bow down to it. These entrepreneurs are facing the coronavirus-induced challenges head on and paving the way for success. Sanjeev Pendharkar led Vicco Laboratories is a fine example of this. Vicco Laboratories has not only managed to successfully overcome the tough phase, it has also consolidated its market share during the time. With the launching of many new products, the company continued expanding its base both in domestic and international markets. In an exclusive interview, Sanjeev Pendharkar, Director of Vicco Laboratories told The Hitavada how the company is moving ahead in the post COVID-19 era He has also demonstrated how you can still be successful and remunerative while doing good in the world. Having helmed the affairs of Vicco for years now, he admits, “The risks we took back then are what turned out to be the most rewarding chapters in the journey of Vicco.” Pendharkar said, “The pandemic has made people more health conscious. In this backdrop, we see the bright future for Ayurvedic medicine in the markets all over the world. And thus we are working on improving the company’s reach in new areas by launching affordable and innovative products.”

 

Pendharkar said, the company will grow rapidly in the post COVID-19 phase as Vicco strives continuously to contribute the best products in the healing and revitalisation segment by delivering blessings of nature in the form of the products. He further added that Vicco has never been a company whose interests have revolved around the financial aspects and business ratios. “It has always had the greater purpose of catering to the well-being of the society through its natural and authentic products,” he said, highlighting that customer’s wishes and needs have always been at the forefront for the company and will always be. Commenting on the newly launched products, he said products for muscular pain relief and to treat cough and cold are some of them. “We also have multi-purpose foam based creams that are gaining popularity. Offering products that are authentic, transparent and that gives a natural and logical solution to the problems of its customers thus improving the quality of life for them in itself is a commendable way of giving back to the society,” he said.

 

Vicco has already launched an effective and well planned ad campaign to reach masses. “The company has recently launched an ad campaign taking Bollywood actress Alia Bhatt to reach out to the youngsters as well as people who used to assume that Vicco products are only for senior citizens,” Pendharkar said, adding that a large number of youngsters have started using Vicco products. Since its inception in 1952, Vicco Laboratories has come a long way. In 1982 when the production at the Dombivli factory reached its optimum level, the company built its new factory in Nagpur. The new factory in Nagpur is now using its capacity for the production of domestic as well as exports. Whereas the Dombivli factory looks only after the entire requirements of the USA, Canada, Europe, Middle East Countries, Australia, West Indies, etc. In addition to this, Vicco built an ultra-modern factory in 1996 in Panaji, Goa. Today, the brand Vicco is synonymous with the top-notch, authentic personal care products and it stands as an undisputed leader in the personal care landscape.