Pressman Advertising Ltd (Pressman) along with its promoters have signed a definitive memorandum of understanding (MoU) with Signpost India Pvt Ltd (Signpost) and its promoters to join hands and pool their resources to create a larger entity which will be mutually beneficial to all the stakeholders. Signpost and Pressman propose to merge the two companies to create a larger and stronger entity, subject to statutory, regulatory and other approvals including relevant third-party consents. This will help pool in the experience, expertise, resources and client base of the two companies; offer a larger bouquet of services in the areas of advertising and promotion with focus on digital media and emerging technologies. Signpost is an independent ISO certified Digital Out of Home Enterprise (DOOH). Pressman is one of India’s leading independent advertising agencies engaged largely in print advertising, public relations and digital advertising.

 

According to Dr Niren Suchanti, Chairman and Managing Director, Pressman Advertising, “it has always been our endeavour to work in the interest of our shareholders and this alliance will enable rapid growth with a larger offering and the combined strength of the two entities.” Shripad Ashtekar, CEO and Co-founder of Signpost said, “we are very excited about working with Pressman. We have been a pioneer in Digital Out of Home advertising as well as in several areas of emerging technologies and are confident that our coming together will result in accelerated growth.”