CONFIDENCE Petroleum, GoGas has appointed Ajay Devgn as its new brand ambassador. This is the first time GoGas is using celebrities to promote its brand. Market watchers point out that the move would help to add ‘newness’ to the brand. GoGas, India’s leading Parallel marketer, LPG/CNG company has announced its partnership with Ajay Devgn as Brand Ambassador for confidence Petroleum India Limited. Nitin Khara Chairman, of Confidence Petroleum India Limited, said, “we are delightedtohavelegendlikeAjayDevgn on board, and this association represents the synergy of two prominent brands. This partnership will allow us to reach out to consumers across India, as Devgn embodies all of the virtues that GoGas stands for.” The association with Devgnwill further enhance the reachof the brand GoGas throughdigital and traditional mediaplatforms. GoGasaims to furtherstrengthen its brandrecognition andreach across thecountry with its association with thecelebrity. “While I cherishentertaining the audience,ensuring that what I’m endorsing is valuable and credible hasalways been my first focus.WithConfidence Group GoGas, I amconfident, will continue to riseto a new height of professional achievement,” Ajay Devgnstated. Confidence PetroleumIndia Limited is a BSE/NSE-listed company and has diversified business interests in theLPG/CNG sector with a significant presence keeping pacewith the nation’s energyrequirements.