Tanishq, India’s largest jewellery retail brand from the house of Tata, has announced the launch of its festive collection ‘Alekhya’. Reminisce the beauty of age-old, rich Indian art forms as the magnificent ‘Alekhya’ collection takes its inspiration from the most notable Miniature and Pichwai paintings.

The stunning festive collection reimagines royal splendor, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces.

This year’s, Tanishq’s festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship.

The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna’s life and Miniature Paintings – a notable tradition of Mughal, Rajasthani and Pahari courts.

Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and gold and Kundan techniques.

Abhishek Rastogi, Head of Design, Titan Company Limited, says “ Alekhya is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrated them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today – celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace.”

The price range for products under Alekya collection starts at Rs 70,000 onwards. Visit:www.Tanishq.co.in for range of exclusive Alekhya products. For details, visit the showrooms:- 7 King's Way, Opp. SBI, Station Road, (Ph : 6659201-218); or Shraddhanand Peth Sq, South Ambazari Rd, (Ph: 6669300-33).