Business Reporter
Rokde Jewellers, one of the leading jewellers in Central India will be launching its affordable jewellery collection ‘Rare’ on October 27. The ‘Rare’ jewellery collection will be launched by the hands of Yuvika Chaudhary, Bollywood actress and wife of Prince Narula in a grand function at Rokde Jewellers, Laxminagar branch at 6 pm. This was disclosed by Paras Rokde, son of Rajesh Rokde, Director of Rokde Jewellers in a meeting on Wednesday. The other directors of Rokde Jewellers Vandana Rokde, Sanskruti Rokde, Bhaiyyaji Rokde, Sarang Rokde and Anamika Rokde also were present. The launching date of ‘Rare’ i.e. October 27, also coincides with Paras Rokde’s birthday.
Rajesh Rokde said that ‘Rare’ began as a dream and vision to redefine the jewellery landscape. The unique endeavour is the brainchild of Paras Rodke, the young and dynamic Director of Rokde Jewellers and tourchbearer of the fourth generation. Rare would cater as a youth oriented brand, offering diverse selection of gold, silver, diamond and platinum jewellery. The price range would be in the range of Rs 900 to Rs 30,000.
‘Rare’ would bridge the gap of customers who hesitate to go to a big showroom for gifting purpose thinking that the prices would be a bit too high. Apart from this, Rokde Jewellers would be launching two additional showrooms, one at Koradi within 2 to 3 months and one outside Nagpur within a years time. It is planning to expand in a big way by opening more outlets and become one of the top 10 leading jewellers in the country.