TVS Motor Company launches Apache RTR 310
   Date :19-Dec-2023

TVS Motor Company 
 
 
 
 
Business Reporter
 
 
Backed by a rich racing pedigree spanning over four decades, TVS Motor Company unveils the latest addition and a new flagship to its iconic Apache line-up: the TVS Apache RTR 310 in Nagpur on Monday. This highly anticipated naked sports motorcycle is set to redefine the realm of two-wheeled exhilaration with its impressive blend of power, agility and style and is poised to captivate motorcycle enthusiasts and adrenaline aficionados around the world. It promises an unmatched riding experience, setting new benchmarks and offering a gateway into the world of the freestyler. The TVS Apache RTR 310 leads in innovation right from its unique design, engine layout, heat management and many differentiated technologies which are focused on rider engagement, safety and comfort.
 
Speaking at the launch, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 310 is the first of a new generation of Apaches that inherit a 40 year racing pedigree and are based on our ‘Track to Road’ philosophy. We are excited to launch this motorcycle in Maharashtra today. This machine will be the start of a new era of Freestyle Performance Motorcycling with a core essence of thrill and fun. With many defining technologies, this flagship Apache like every other Apache will lead in technology setting new benchmarks for the category. Its cyborg inspired streetfighter design, all range torque and track tuned agility, elevates the fun of motorcycling for the new age riders – Power to Play for the Freestyler.
 
The TVS Apache RTR series is already established as a formidable force in the naked format amongst premium lifestyle segment. The TVS Apache RTR 310 boasts of 12 exclusive freestyler accessories including knuckle guard, visor, pannier and top box kit and 14 safety gears and lifestyle merchandize for the customers to choose from. The motorcycle offers 24x7 roadside assistance and hassle-free servicing with its annual maintenance contracts. The TVS Apache RTR 310 is launched in 3 standard SKUs and 3 BTO customizations with pricing from Rs 2,42,990 (ex showroom) onwards.