ZOMATO’s CEO Rakesh Ranjan gave interesting information about the beginning of Zomato in Nagpur during the ‘Fire Side Chat’ on Sunday. Ranjan was speaking at the second day of Khasdar Audyogik Mahotsav-Advantage Vidarbha seminar on startups organised by Association for Industrial Development (AID). On this occasion, angel investor Shashikant Chaudhary spoke to Rakesh Ranjan. Talking about the journey of Zomato, Rakesh Ranjan said, “I joined Zomato seven years ago and Nagpur was the first city to launch Zomato app at that time. I am happy to be interacting in the same Nagpur today”.

 

After the launch of online food delivery app, in the initial phase, customers used to order food which they could not eat in any traditional hotel-restaurant. Later on more orders came for different, innovative food items. In subsequent stages, regular customers increased. They started ordering daily breakfast and lunch items. It mainly consisted of pizza, dessert etc. Now customers want Rajasthani as well as other regional food items with that traditional feel, he said.

 

“With that in mind, we are trying to provide better customer experience. This is a new challenge ahead of us,” he added. Rakesh Ranjan spoke passionately about the complementarity between growth and profitability, the growing trend of Indians to order food online and other competitors in the online food delivery app space. New competitors are coming in the field of online food delivery app’s. Competitors have emerged at the local level. These competitors have increased our focus on providing quality services to customers. He said that no matter what the challenges are, the customer service is the most important thing for us.