Vicco Vajradanti makes waves with itsnew advertising campaign by Womb

 

 

IN ITS latest campaign, Vicco Vajradanti positions itself as the ultimate solution for comprehensive gum care. Vicco Vajradanti, a pioneering Ayurvedic brand with a legacy spanning over seven decades, is making waves with its new campaign created by the agency Womb. In the ad, Alia Bhatt humorously breaks up with her generic toothpaste which is tasty and foamy but fails to address her gum concerns. Enter Vicco Vajradanti, branded as “Bharat ka Gum Expert,” offering a powerful Ayurvedic remedy for issues like bleeding, loose, and swollen gums. The commercial also features renowned South Indian actress Revathy, adding relatability and credibility to the brand for southern audiences. Revathy’s presence brings a more mature and authoritative voice to the conversation about health and wellness, reinforcing Vicco Vajradanti’s commitment to regional relevance.

 

Devesh Pendharkar, Director ofVicco Laboratories said,“Vicco Vajradanti Ayurvedic paste has been a trusted name in Ayurvedic toothpaste for over seven decades. The aim of this campaign is clear: to remind people that effective gum care is easily accessible.” Dhaval Jadwani, COO ofWomb said, “This is the first time Vicco Vajrdanti has used humour to convey its message, marking a fresh and engaging approach to communicate the brand’s benefits. In fact the clever twist in storytelling sets it apart from conventional oral care brands. Featuring Alia and Revathy ensures the campaign resonates with both target audiences.” Directed by Hemant Bhandari of Chrome Pictures, the film is now live across TV, social, digital and other relevant platforms.