White goods with smart features attract more buyers this festive season

 

 

THIS Diwali all the major markets were buzzing with the festive fervour. Most of markets and commercial establishments were flooded with consumers across the city. There was excitement in the air as customers were attracted by thewhite goods equippedwith smart features, festive offers, and easy loan schemes. Customers thronged theshops to buy a variety of products to make the festive season an occasion to remember. While garments, jewellery, vehicles and otherdealers witnessed increased footfall in showrooms, white goods sellers were no exception. In fact, it seems that they are the ones who are attracting more buyers this season. All the major brands manufacturing white goodshavebeenofferingproducts with new features which are selling like hotcakes in the markets. Smart television sets, energysavingrefrigeratorsand air conditioners, and washing machines with new features and bigger size are the market leaders. Most people were upgrading their small screen LED panels with big size LEDs. NiharTaori,DirectorofTaori Marketing, told The Hitavada that newly launched electronicproductslike LED TVs,washingmachines, refrigeratorsand air conditioners were attracting the buyers irrespective of its cost. Taori furthersaid,“Although, the industry is growing by 15 percent,wewitnessedagrowth in demand of 25 to 30 per cent across all categories, as compared to thepreviousyearduring the Diwali festive season.

 

This is because we have a aggressive pricing policy and better after sales service. Both these factorsplayanimportant role in wooing customers. We also havealarge repeat customer base.” Overall there was overwhelming response from the customers for premium productsloadedwithsmart features to make life easy. Taori said big size television sets are attracting people. “Almostallreputedbrandshave come up with smart television sets and they keep on upgradingits features at regularintervals.Thishascreatedadditional demand for such products. Apart from this, air conditioners are also enjoying good demand,” he said. Gaurav Pahawa, Director of LotusElectronics,alsosaid that demand for products with smart features has increased manifold in the current season. “People are ready to pay extra to upgrade their products. In television sets, they want bigger screen size, equipped with AI,Wi-Fi, more clarity andimprovedqualityof sound so that they can enjoy watching sports events and movies,” he said. Similarly, Pahawa said that increased capacity refrigeratorswithnew featuresaremore indemand than thebasicmodels. “They want additional space in their refrigerators along with ‘smart’ features. At the same time, people are also veryconscious about the power consumption of that product. We offer such upgraded products because of which we are expecting the sales to goup by 25 per cent by Diwali,” he said.Apart from theseproducts, people are also buying newmobile handsets, laptops and microwave ovens making the markets more exciting.