Trust and respect are two important pillarsof any family-run business: Rajesh Rokde
Business Reporter :
RAJESH Rokde, Director of
Rokde Jewellers, on Sunday
said that trust and respect are
the two important pillars of
any family-run business. He
said this while addressing a
session organised here by
Vidarbha Management
Association (VMA). He was
speaking on the topic “The
uncutstoryofRokdeJewellers”
whereinhe shared some of the
incidents from the journey of
his successful business.
Rajesh Rokde answered
questions asked by the participants and shared experiences
andinstances fromhisjourney.
Rokde emphasized theimportance of encouraging younger
generations to join the family
business and listening to their
ideas. He mentioned that the
right education and vision
could significantly enhance
this process.
Highlighting theinstrumental role of his mother in shaping his ideology, he suggested
the participants to involve
female members in their businesses.
To support this thought, he
said that the highly successful
scheme called ‘Happy
Customer’launchedbythejewellerswassuggestedbyhiswife.
“Amid COVID-19 restrictions,
theRokde familybrainstormed
and discovered this successful
campaign, making customers
their brand ambassadors. The
campaign involved clicking
customers with the latest jewellery designs, following all
COVID-19protocols, andpublishing the banners across the
city. Interestingly, billboard
rates were extremely low as
other brands and businesses
werenotmarketing during the
pandemic.
Rajesh Rokde also stressed
the importance of focusing on
quantity,quality,service, transparency, and trust to have a
total grip on the business. He
suggested allocating a sufficientbudget formarketing and
branding to ensure the business identity is well-known
among the public. He mentioned various marketing
options like social media marketing and AI-supported marketing, which can be done on
smallbudgets. Thesessionwas
moderated byKaushal Mohta,
with Nitin Yete as the session
in charge.