THE electronic dealers in the city received goodresponse for electronic household products during August 15 and Ganesh Chaturthi celebrations. This positive sentiment among the consumershasprompted them to deck up their showrooms with the latest electronic products andinnovative gadgets forthe Navratri and Diwali festivals. “We aretargeting 35percent growth in demand during , Navratri, Diwali and New Year festive season as compared to previousyear,”saidNiharTaori, Director of Taori Marketing, Dharampeth while speaking to The Hitavada. Taori further said that after August 14 and 15, there has beena tremendousrise in walkins and large number of enquiries arepouringin for the latest home appliances, high end LED panels, refrigerators, washing machines, mobiles, laptops and other innovative products.

 

“We were surprised at 15 per cent to 18 per cent growth in demand for electronic products and home appliances during the August 15 and Ganesh Chaturthi celebrations. This boost in demand has assured us that the economy is on the growth track and the electronic and home appliances will be in greatdemandduring the forthcoming Navratri and Diwali festivals,” he pointed out. Most traders are busy planning their purchases and increasing theirrange of products for the festive season.The manufacturers are aggressively pricing their products to compete with one another. Intense competition among the manufacturers will benefit theconsumers,Taori added. Jaiprakash Jaiswal, Director of Vedoms, Dharampeth expects that there would be robust growth in demand of more than 25 per cent this Diwali festive season. All the major electronic companies have lined-up a vast range of products equipped with the latest technology.

 

These companies will also launch festive offers, heavy discounts, cash backs, loan facilities with low EMI and extended warranties towoo the consumers.All these factorshelp toboostconsumer sentiment and demand, he further said. Shrikant Bhandarkar, Proprietor of Shrikant Electronics said that the manufacturers are launching the latest mobile handsets,laptops, air conditioners, refrigerators, deep freezers, atta chakki, washing machines,dish washers,LEDTVs,irons,mixers,geysers, room coolers among other use fullifestyle products.The prices of most of these products have not been increased significantly by the manufacturers which is expected to drive demand by atleast 25 per cent this Diwali season