WCL’s innovations add new chapter to effective PR

 

 

IN Abid to disseminate proper informationamong thestakeholdersabout coal industry, city-based subsidiary of Coal India Limited, Western Coalfields Limited(WCL) hasproved that, sensitive task like Public Relations (PR) of a government company can also be done in a different manner and without misuse of publicmoney, throughitsinnovative and modern communication approach. Public Relations Officer Asheesh Tayal, under the guidance of WCL management, is successfully carrying out the authentic work of public relations through disseminating the correct information about t he coal industry to the general public with the help of senior officials through “WCL Samvad” and “WCL Deep Jyoti” innovative communication initiatives. Itis known that due tolack of proper information about the coal industry, the image of this industry remained unchanged among the stakeholders, even today. Although thereisnodoubt that themajor share of the country’s GDP depends on the coalindustry,stillperceptionofstakeholders about the industry is to be improved.

 

With this contemplation in mind, Tayal started two programmes called “WCL Samvad” and “WCLDeepJyoti” as unique and sustainable communication initiatives about three and a half years ago. The programmes are being broadcast through the official socialmedia platforms of WCL. General Manager of WCLPNarendra Kumar said that no direct expenditure of the company is being made on these programmes being run through available internal resources. This unique initiative of its kind being run among all the public and private enterprises of the country have proved to be an effective platform to establish meaningful dialoguewith variousstakeholders associatedwith theminingindustry.These programmes are not only encouraging transparent dialogue among stakeholders, but also providing an opportunity to the employees with various achievements to come forward on the world stage. He added that the prime objective of “WCL Samvaad” is to share knowledge on the industry with employees and stakeholders, in order to change the perception of stakeholders towards theindustry and to establish direct connect with them. He further added that Tayal is holding communication and discussion series with the toplevelofficialsof thecoalindustry continuously to update stakeholders.

 

At the same time, through anotherprogramme,“WCLDeep Jyoti”, the talents and achievements of employees and their family members are being brought forward to the world stage. “These new initiatives in the fieldofpublic relationshavestrengthened the work of increasing transparency in the industry, empowerment of employees including our stakeholders,” Tayal said.